Some events are just events. And then there are traditions.
This February, Tap Truck Monterey returned for its third year at one of California’s most iconic sporting events, the AT&T Pebble Beach Pro-Am, and it was everything we’ve come to love about this unforgettable week on the Monterey coast.
Rolling In with Betsy Blue:
This year, Tap Truck Monterey brought out their 1956 Chevy 3100 Panel Truck, lovingly known as Betsy Blue.
With her vintage curves, polished taps, and unmistakable presence, Betsy Blue fit right in at one of the most scenic golf tournaments in the world. Parked just outside the volunteer tent in her designated bar area, she quickly became a familiar and welcoming sight for thousands of hardworking volunteers.
When you’re surrounded by world-class golf and breathtaking coastline views, you need a bar setup that matches the energy, and Betsy Blue always delivers.
A Tournament Like No Other:
The AT&T Pebble Beach Pro-Am is known for bringing together top PGA Tour professionals alongside amateur and celebrity players. Hosted along the stunning Monterey coastline at Pebble Beach Golf Links and Spyglass Hill Golf Course, the event blends elite competition with some of the most beautiful views in the game.
But beyond the fairways and greens, there’s an entire operation running behind the scenes, and that’s where the volunteers come in.
Tap Truck Monterey had the honor of serving in the volunteer tent, which acts as the main hub for the thousands of volunteers who make this tournament possible. The tent features a main stage for entertainment, food, wine, and sponsored booths, and just outside the front entrance was Betsy Blue, ready to pour.
Security carefully managed the flow of guests, and drink tickets were distributed to ensure responsible service. It was organized, high-energy, and incredibly rewarding to be part of such a well-run operation.
On Tap:
When you’re pouring for locals at a major Monterey event, you bring the good stuff.
This year’s lineup highlighted some of the best breweries in the area, including fan favorites from Alvarado Street Brewery and Peter B's Brewpub.
On tap:
- Mai Tai IPA – A local favorite known for its tropical flavor profile. This one consistently brings people back for more and has become a must-have at our events.
- Monterey Beer – A crisp, traditional lager from Alvarado Street Brewery that’s just as popular for those who love a clean, classic option.
- Brewers Daydream (Day Two) – A hoppy lager from Peter B’s that offered something refreshing yet flavorful for returning volunteers.
Every keg reflected the local pride of Monterey County, and guests appreciated seeing familiar breweries represented.
A Community That Comes Back Year After Year:
One of the most special parts of this event isn’t just the golf, it’s the people.
Most of the volunteers they served have been part of this tournament for 10+ years. Seeing familiar faces return each February creates a sense of community that’s hard to put into words. There’s laughter, storytelling, and genuine excitement every time the Tap Truck pulls in.
This was their third year back at the Pro-Am, and each time they are welcomed with smiles. Betsy Blue has become an iconic image in Monterey County, and it truly feels right at home at this event.
There’s something powerful about being part of a tradition, not just showing up, but being expected.
Behind the Scenes: Logistics & Lessons Learned
By year three, Tap Truck Monterey has gotten pretty good at planning for this event.
"We know the layout.
We understand the timing.
We anticipate the rushes."
That preparation makes all the difference.
Of course, Pebble Beach can be tricky to navigate, especially with road closures and heightened security during tournament week. Coordinating bartender arrivals, beer supplier deliveries, and ensuring everyone has the correct security credentials for each day requires serious organization.
But with experience comes efficiency, and their team handled it seamlessly.
Why This Event Means So Much to the Monterey Team:
Out of all the events they do each year, the AT&T Pebble Beach Pro-Am is one they look forward to the most.
It represents:
- Community
- Tradition
- Local pride
- And the opportunity to serve the people who make a world-class tournament possible
There’s something incredibly rewarding about pouring a cold beer for a volunteer who’s been donating their time to this event for over a decade. It’s more than just taps and kegs, it’s connection. And they can confidently say "we’re already looking forward to year four."
Bring the Tap Truck Experience to Your Next Event:
If there’s one thing this year’s AT&T Pebble Beach Pro-Am reminded them, it’s that the right bar setup doesn’t just serve drinks, it elevates the entire atmosphere.
From large-scale sporting events to:
- Corporate gatherings
- Weddings
- Festivals
- Private parties
- Community celebrations
Tap Truck Monterey brings professionalism, personality, and a one-of-a-kind vintage statement piece that guests won’t forget. Whether you’re planning months in advance or just starting to explore ideas, our team is ready to help you create something seamless, memorable, and uniquely yours.
Ready to roll? Book Tap Truck Monterey for your next event, or find the truck closest to you and start planning today. Because no matter the occasion, you name it… we tap it.